Lures

NAIA Natural springs are some of the clearest and purest water sources on earth.   Naia was born based on this premise, a clear lure that best embodies its minimalist purity.  She was conceptualized over three years ago while I was searching for a way...

Fitted with the original "Danny Conrad" style lip this plug has less of a wobble and more of an "S" like swimming action. Length: 4.5" Weight: 1.5oz

Weight: 1/4 oz.Length: 1 3/4? x 3/4? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending, head-down posture mimics an injured baitfish....

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech® construction ensures that it will long outlast competitive trailers, while its...

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

Head-and-shoulders above other swimbaits in-terms of realistic design, the Savage Gear 3D Baitfish Swimbait utilizes the latest in 3-D scanning technology to give anglers the most lifelike appearance possible. Pre-rigged with an internal top-hook system, the Savage Gear 3D Baitfish Swimbait delivers a naturalized swimming action that will fool the largest and most...

Z-Man RaZor ShadZ Soft Plastics - Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Strike King Mini-King 1/8oz Spinnerbaits - For decades, the MINI-KING Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites. It has a “safety pin” wire...

Strike King Bleeding Bait Mini-King 1/8oz Spinnerbaits - Ensure you’re fully prepared to reel ‘em in on your next fishing excursion with the Strike King Bleeding Bait Mini King Spinnerbait. Whether you’re a beginner, intermediate, or advanced fisherman, it’s essential that you are prepared with...

Rebel Minnow Value Series Hardbaits - Perfect for streams, rivers and other moving waters, the Rebel Value series Minnow is deadly on trout, bass and panfish.  The Rebel Value Series Minnows are perfect for small waters, streams, ponds, and shallow water in general. The Rebel...

Panther Martin Bass & Trout Annihilators 6 Pack - This Bass & Trout Kit contains 6 of our deadliest bass and trout lures. This great spinning lure kit features 6 Panther Martin spinning lures in 6 assorted bass and trout colors - all in 1/4...

Mepps Trout Pocket Pac - #1 Aglia Plain Inline Spinners - The Mepps Aglia Trout Pocket Pac features 3 #1 (1/8 oz.) Mepps spinners. It takes the guesswork out of selecting the right lure for trout. Aglias are extremely effective under a wide variety of...

Mepps Bass Pocket Pac - #3 Aglia Dressed Inline Spinners - The Mepps Aglia dressed Bass Pocket Pac features three #3 (1/4 oz.) Mepps spinners. It takes the guesswork out of selecting the most effective spinners for both largemouth and smallmouth bass. Trophy bass fishermen...

Leland Lures Trout Magnet Combo Packs - The Trout Magnet Combo 8 pc. Pack includes (2) 1/64 Size 8 hooks, 4 bodies and (2) EZ Trout Floats The Trout Magnet Combo Pack is all you need to get started fishing with Trout Magnets. Use light...

Clarkspoon Original Chrome Plated Spoons - Clarkspoons are highly proven for both salt and freshwater fishing.  They are fast acting, have lifelike motions and can be either trolled or cast.  Hands down favorite for Spanish Mackerel, Blue Fish, Striper and other game fish.  Clarkspoons are...

Boone Chrome Jet Unrigged Slant Trolling Lures - Chrome Jets are a great dolphin, tuna, wahoo, sailfish, yellowtail and albacore lure. Their soft life like skirt combined with the flash of the mylar makes game fish want to strike the lure again and again. Chrome...

Blue Fox Classic Vibrax Inline Spinners - The Classic Vibrax gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is finished with transparent, fluorescent coordinating color. Flaw-free silver plating, fine tolerances and super-sharp hooks...

Rapala Shadow Shad Rap Jerkbaits - The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Classic Rapala Action Natural Baitfish Profile Balsa Wood Construction Diving Lip Design Hand-Tuned &...

Z-Man LizardZ Soft Plastics - A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing as they are versatile. These super-durable, salt-impregnated lizards excel when rigged Texas or Carolina style because they float off the bottom thanks to their...

Z-Man Finesse ShroomZ Weedless Jigheads - A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling....

Shimano SP-Orca Baby Lures - The SP-ORCA Baby is a small subsurface, sinking lure that provides offshore anglers the ability to catch finicky pelagic species that are keyed in on smaller baits. With its small compact body and heavy center weight, anglers won’t have...

Yo-Zuri Bonita High Speed Trolling Lures - Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color...

Savage Gear Ned Craw - Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of...

Berkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Berkley WakeBull Crankbaits - Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off surrounding cover but...

When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC Finesse Half Moon Jig can be used in much the same way you would a shaky head. The hollow back of the Half Moon Jig Head allows...

The Mustad Inshore Darter Jig Head is built on a 32786NP-BN UltraPoint® 1X strong wire hook, which provides the best possible hooking and holding power. The distinctly shaped head, shaped like a V-hulled prow will minimize snagging and provide erratic, darting action to a...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not only retains its...

A tried and true, old school bait with new school bells and whistles, Strike King’s Tour Grade FluoroSpin is the “fishin’ and catchin’” lure you know and love with a unique, new design. The fluorocarbon line tie allows for heightened spin and increased blade...

The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibration. With one blade larger than the other and finely-tuned bend angles, the offset design generates a unique ‘pulsing’ presence to draw in fish from distance. Utilize...

A deadly finesse-swimbait option for serious anglers throughout North America, the SPARK SHAD 3in is crafted with a salt-rich compound laden with organic shellfish and baitfish powders, presenting an exquisitely prepared meal to wary predators. The shape of the body draws inspiration from the...

New to the Keitech jig line up is our Model IV Tungsten Heavy Duty Jig. Built for power, the Model IV is ideal for Flipping, Pitching, Grass Fishing and Casting! Built using concepts from our Model I Casting jig. This Full-size, beefed-up Tungsten jig...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca™ Chunk trailers. The patented design gives the claws of the...

The Netbait C-Mac is an ideal worm when a larger presentation is needed. The C-Mac is dynamite either Texas or Carolina Rigged. Large ribbon tailed plastics have always been a favorite for catching big lethargic summertime bass and the Netbait C-Mac is a great choice...

Details:  Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop...

This 4-inch Jerkbait was a design requested by many of our customers. For years our followers wanted a larger version of the popular J-Spec. Through years of R@D and testing, Dynamic Lures finally released the new and innovative 4? Z-Spec. Built for a multitude...

60 degree shallow depth blade runs surface to 2 feet. Great for skinny water, the Vibrax® Shallow works over shallow structure or when fish are surface feeding with precise and irresistible action. Tinsel and calf tail convert the wary. Dressed tail adds size to...

Pro Picked kits offer anglers the lures they want at a real value. Consumers know the value benefit of buying kits. Blue Fox offers great value combined with pro-selected sets that offer anglers a full complement of baits for their chosen prey. Each kit...

The Butterfly Flat-Side Spare Hook features ultra-sharp assist hooks and is available in 500, 700, and 900-pound Spectra line for unmatched line strength and durability.

Ish Monroe’s Biggie is a squarebill crankbait that’s anything but square. Biggie comes in two sizes; the 58mm Smalls and the 68mm Poppa. Both are fast floating, rattling versions called Bumpin’ Rattle. Biggie is designed to run dive three to five feet deep, and...

The TP-ORCA plug features an aerodynamic design that allows for longer casts so you can reach that school of busting fish. The proprietary internal weight design gives the lure a side-to-side rolling and diving action that mimics an injured baitfish on the surface. This...

WolfPack Tackle’s Ahi Tail is designed to Snap/Lock onto our Ahi Head with a locked connection that forces the head and tail to swim perfectly. Ahi Tails are made out of silicon to be ultra durable, stretchy, and rip resistant. Catch multiple fish without...

Rebel Buzz'n Frogs - The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buzz’n Frog spin like a buzzbait, but when paused, the Buzz’n Frog floats to tease fish out of cover.  The Rebel Buzz’n Frog takes frog lures to a new level....