Soft Baits

Product Description Available in regular (1/4" wide, about 12" long ribbons) and large size (3/8" wide, 12" long) Bloodworm scent Fast Acting formula 1/4 inch, 3 baits per pack; 3/8 inch, 2 baits per pack Bag O’ Worms is far and away our hottest...

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but a variety of fresh-and saltwater gamefish including redfish, flounder, snook, small tarpon, stripers, bass,...

Atlas Mike’s Yarn Eggs Size 4 – Without a doubt, Atlas Mike’s Yarn Egg flies will help you catch a lot of trout, salmon and steelhead.  Yarn Eggs are designed to be a great egg imitation.  Their soft texture means a fish will hold...

Berkley Gulp! Saltwater Eel Soft Baits are a must-have when it comes to fishing for Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Tsunami Weighted Holographic Soft Plastics Squids lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Tougher formulation 3 Dimensional...

Need a little sound added to your favorite soft plastic lure? These rattles give another dimension of life to your lure and can be easily inserted using our Rattle-Snaker tool. Magically implant your favorite ElaZtech® baits or other soft plastics with subtle yet powerful...

The Z-Man Rattle-Snaker ‘magically’ implants your favorite ElaZtech baits with rattle attraction or extra weight. Patented tool design allows for precision insertion of rattles and weights into bodies of ElaZtech and standard soft plastic baits via stainless steel insertion needle and pushrod. Built-in storage...

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Paddle Tail is a carefully engineered fish catching machine! Mindful detail was put into both the look and function of...

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

Head-and-shoulders above other swimbaits in-terms of realistic design, the Savage Gear 3D Baitfish Swimbait utilizes the latest in 3-D scanning technology to give anglers the most lifelike appearance possible. Pre-rigged with an internal top-hook system, the Savage Gear 3D Baitfish Swimbait delivers a naturalized swimming action that will fool the largest and most...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Leland Lures Trout Magnet Combo Packs - The Trout Magnet Combo 8 pc. Pack includes (2) 1/64 Size 8 hooks, 4 bodies and (2) EZ Trout Floats The Trout Magnet Combo Pack is all you need to get started fishing with Trout Magnets. Use light...

Berkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

WolfPack Tackle’s Ahi Tail is designed to Snap/Lock onto our Ahi Head with a locked connection that forces the head and tail to swim perfectly. Ahi Tails are made out of silicon to be ultra durable, stretchy, and rip resistant. Catch multiple fish without...

Live Target Freestyle Frogs - LIVETARGET's patent pending Injected Core Technology (ICT) creates an extremely versatile soft lure that is just as effective on the surface as it is below. The Inner-Core presents a life-like profile, while the Exo-Skin, with its upright V-shaped legs, gives...

Gary Yamamoto 5" Double Tail Hula Grubs ?All color styles come 10 baits per pack. 

Z-Man Trick ShotZ Soft Plastics - Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ. Z-Man's first specifically designed drop shot baits feature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action with little rod...

Z-Man Mag SwimZ Swimbaits - You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech material. Enter the Mag SwimZ, a full-bodied, 8-inch swimbait ideal for targeting larger salt-...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

The Keitech Little Spider was one of the first baits to hit the USA from Keitech over 10 years ago. It developed a cult-like following due to it high effective fish catching ability under pressured conditions. The Original models were made from a Latex material which...

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allows the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight...

Savage Gear Hop Popper Frog Lures - A frog that walks in place effortlessly or pops through cover. Whether it is grass matts, lilly pads or shady pockets, the Hop Popper is ready to retrieve giants from their cover. Features: • Premium Hand Painted Details•...

Savage Gear Ned Craw - Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of...

Berkley PowerBait The Champ Minnows- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and...

Berkley PowerBait Power Floating Trout Worm - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Berkley PowerBait Pit Boss - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Gulp! Floating Trout Worms - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs...

Berkley Gulp! Trout Nuggets - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Rain or shine, this is the umbrella you need on the boat. Tie on the new Tour Grade Umbrella Rig to target those early season pre-spawners and aggressive post-spawn schooling fish. Strike King®’s Tour Grade Titanium Umbrella Rig is a better rig than others....

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don’t have to deal with the hassle of...

Available in 1 1/2 oz, 2 oz, 2 1/2 oz, and 3 oz Pair with your favorite soft plastics Screw lock design to prevent slipping Premium Heavy Wire 7/0 Mustad Hooks Jig vertically or cast and retrieve Instructions: Insert hook through front and out bottom...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...

Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech® makeup and thin, round...

Z-Man RaZor ShadZ Soft Plastics - Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new...

Mepps Replacement Minos - All Comet Minos feature an easy, rapid change hook, are carefully airbrushed to ensure realism. 1-1/4 in. fits stock numbers C00M, C0M, AL0M 1-7/8 in. fits stock numbers C1M, AL1M 2-1/2 in. fits stock numbers C2M, C3M, AL2M 3 in. fits...

Live Target Skip Shads - Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT creates a better-balanced, more durable bait with a vibrant metallic flash. The strategically designed curved outer profile makes it...

Leland Lures Trout Magnet Neon Kits - 15 hooks, 70 bodies The Trout Magnet Neon Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and deadly. The Neon Kit comes with (10) of the...

Atlas Mike's Shrimp Eggs - Mike’s best-selling salmon eggs. These jumbo-sized egg are packed in our own natural shrimp flavoring. They are the perfect texture – soft enough to entice fish to strike, yet firm and elastic enough to stay on the hook even in...

Z-Man Finnese TRD Soft Plastics - The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation....

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

The Keitech Live Impact is a ringed body, fork tail, floating worm loaded with Keitech's Strong Squid scent. The Live Impact can be fished Texas rigged, with a Split Shot, on a Shaky Head, or even as a Jig trailer. The high buoyancy ribbed body...

Savage Gear Ned Salamander - Bass love to ambush salamanders, found across North America. Whether the bass are simply after a quick meal or are protecting nests from the amphibians that commonly feed on bass eggs, they’re quick to pounce on salamanders. The NED...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...