Soft Baits

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Paddle Tail is a carefully engineered fish catching machine! Mindful detail was put into both the look and function of...

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but a variety of fresh-and saltwater gamefish including redfish, flounder, snook, small tarpon, stripers, bass,...

(TMK) The Trout Magnet™ Big Kit is our original Trout Magnet kit and has a great color selection. Included are (10) brown, black, mint green, white / chartreuse, gold glitter, rainbow glitter, yellow, red, orange, pink, and (20) white grub-like bodies. Along with the assorted...

Gary Yamamoto 4" Senkos - When it comes to freshwater bass fishing, these soft plastic worms are the best of the best. Fish these wacky style, Carolina rig style, on a non-weighted worm hook, and so many other ways in which you'll catch bass after...

Booyah Pad Crasher Jr. Frogs - The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" action in open water and a nice finesse scooting action over the slop. The BOOYAH Pad Crasher...

Z-Man TRD CrawZ Soft Plastics - An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the...

Z-Man MinnowZ Soft Baits - Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this bite-sized paddle tail...

Berkley Gulp! Saltwater Ghost Shrimp Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, and more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...

Product Description Available in regular (1/4" wide, about 12" long ribbons) and large size (3/8" wide, 12" long) Bloodworm scent Fast Acting formula 1/4 inch, 3 baits per pack; 3/8 inch, 2 baits per pack Bag O’ Worms is far and away our hottest...

Live Target Freestyle Frogs - LIVETARGET's patent pending Injected Core Technology (ICT) creates an extremely versatile soft lure that is just as effective on the surface as it is below. The Inner-Core presents a life-like profile, while the Exo-Skin, with its upright V-shaped legs, gives...

Leland Lures Trout Magnet Combo Packs - The Trout Magnet Combo 8 pc. Pack includes (2) 1/64 Size 8 hooks, 4 bodies and (2) EZ Trout Floats The Trout Magnet Combo Pack is all you need to get started fishing with Trout Magnets. Use light...

Atlas Mike’s Yarn Eggs Size 4 – Without a doubt, Atlas Mike’s Yarn Egg flies will help you catch a lot of trout, salmon and steelhead.  Yarn Eggs are designed to be a great egg imitation.  Their soft texture means a fish will hold...

Savage Gear Ned Craw - Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of...

Berkley Gulp! Saltwater Eel Soft Baits are a must-have when it comes to fishing for Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Tsunami Weighted Holographic Soft Plastics Squids lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Tougher formulation 3 Dimensional...

The 5” Dirty Boxer is the curly tail grub you’ve been waiting for. It’s very durable and never fights fair. Available in 10 colors Six baits per package Scent Release Level = Heavy Weight

Need a little sound added to your favorite soft plastic lure? These rattles give another dimension of life to your lure and can be easily inserted using our Rattle-Snaker tool. Magically implant your favorite ElaZtech® baits or other soft plastics with subtle yet powerful...

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

Head-and-shoulders above other swimbaits in-terms of realistic design, the Savage Gear 3D Baitfish Swimbait utilizes the latest in 3-D scanning technology to give anglers the most lifelike appearance possible. Pre-rigged with an internal top-hook system, the Savage Gear 3D Baitfish Swimbait delivers a naturalized swimming action that will fool the largest and most...

Z-Man RaZor ShadZ Soft Plastics - Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Leland Lures Crappie Magnet Kits - (6) Crappie Magnet jig heads & (8) Double Cross jig heads, (80) bodies and (2) floats. For fisherman wanting to try some of our best colors. We receive report after report how the Crappie Magnet works like magic and outfishes...

Z-Man Pop ShadZ Soft Plastics - Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be rigged...

Z-Man LizardZ Soft Plastics - A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing as they are versatile. These super-durable, salt-impregnated lizards excel when rigged Texas or Carolina style because they float off the bottom thanks to their...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

Berkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Product Description Available in pennant shaped wedges 2 colors, clam scent Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

WolfPack Tackle’s Ahi Tail is designed to Snap/Lock onto our Ahi Head with a locked connection that forces the head and tail to swim perfectly. Ahi Tails are made out of silicon to be ultra durable, stretchy, and rip resistant. Catch multiple fish without...

Leland Lures Trout Magnet Neon Kits - 15 hooks, 70 bodies The Trout Magnet Neon Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and deadly. The Neon Kit comes with (10) of the...

Gary Yamamoto 5" Double Tail Hula Grubs ?All color styles come 10 baits per pack. 

Atlas Mike's Shrimp Eggs - Mike’s best-selling salmon eggs. These jumbo-sized egg are packed in our own natural shrimp flavoring. They are the perfect texture – soft enough to entice fish to strike, yet firm and elastic enough to stay on the hook even in...

Z-Man Trick ShotZ Soft Plastics - Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ. Z-Man's first specifically designed drop shot baits feature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action with little rod...

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man Mag SwimZ Swimbaits - You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech material. Enter the Mag SwimZ, a full-bodied, 8-inch swimbait ideal for targeting larger salt-...

The Keitech Little Spider was one of the first baits to hit the USA from Keitech over 10 years ago. It developed a cult-like following due to it high effective fish catching ability under pressured conditions. The Original models were made from a Latex material which...

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allows the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight...

Savage Gear Hop Popper Frog Lures - A frog that walks in place effortlessly or pops through cover. Whether it is grass matts, lilly pads or shady pockets, the Hop Popper is ready to retrieve giants from their cover. Features: • Premium Hand Painted Details•...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...

Berkley PowerBait The Champ Minnows- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and...

Berkley PowerBait Power Floating Trout Worm - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Berkley PowerBait Pit Boss - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Gulp! Floating Trout Worms - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs...

Berkley Gulp! Trout Nuggets - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

Rain or shine, this is the umbrella you need on the boat. Tie on the new Tour Grade Umbrella Rig to target those early season pre-spawners and aggressive post-spawn schooling fish. Strike King®’s Tour Grade Titanium Umbrella Rig is a better rig than others....

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...